Tuesday, July 13, 2004

High Concept #1

So you're looking for an interesting restaurant concept that will have people coming back? Have no fear.

Among my many areas of expertise, which I'll summarize in a future issue (included are luxury hotels, fine dining, casino gambling locales, and the ins and outs of exotic dancing ordinances in four separate states) is restaurants.

Here's the idea:

"Ignite."

Featured on the menu will be rodizio-grilled meat, such as that available at rumjungle or Sal de Corvao. But the key is in appetizers and desserts. Appetizers will include Greek saganaki, and dessert? Bananas Foster and Cherries Jubilee.

You guessed the common piece.

Fire.

Hell, we'll have tiki fire jugglers, just because. Unbelievably spicy food. And a slogan like "Better pay attention or we'll burn the place down." Or something a little less macabre. I mean, who wouldn't want to eat in a place where every ten minutes or so, something's bursting into flames? Besides the insurance agent, of course?

I'd go. You'd go too.

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